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February 28, 2007

Retail Video on RFID

This is an outstanding video demonstration and explanation of RFID.   Radio Frequency Identification. It was produced by the Metro Group in Germany.  Retailers such as Wal*Mart and Target in the  US require this technology from their vendors for application at the pallet level.  European Retailers such as Metro and Tesco are also making use of Radio tagging.    DHL is a major partner with Metro in enabling RFID in Germany.

There are a number of people who think RFID is a conspiracy to track individuals and an insidious threat to personal freedom.  I prefer to think of it as a high potential supply chain tool whose cost must come down to be widespread in reality.

Eric

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This was clipped from www.youtube.com using Clipmarks 2.0.   (Note that some proxy servers prevent viewing youtube videos.  If so...check the article from home!)

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