Wall Street Journal Online
Mike Wallace of San Francisco was so mad about recent travel experiences and a lack of response to his complaints that he searched the Internet for email addresses at UAL Corp.'s United Airlines and fired off an angry letter to more than 60 company officials. No response.
A second email to all the addresses he could find that used @united.com and @ual.com did get some attention. In all, after corresponding with United a dozen different times about being stranded at airport hotels on two different trips because of United flight problems, Mr. Wallace and his wife got some measure of satisfaction: business-class upgrades for some future trips and a $400 voucher.
"It's a series of systems, policies and nameless, faceless people in
place to wear you out. Most people just give up, but I pursued and
pursued and pursued before I finally got something," said Mr. Wallace,
an environmental consultant and elite-level United customer.
A United spokeswoman says the airline's goal is to "satisfy our customers the first time they call, write or email us."
After
the aggravation of mechanical breakdowns, computer meltdowns, schedule
changes, lost luggage, missed connections and long telephone or airport
waits, many customers fire off angry complaints to airlines -- only to
get less-than-satisfying responses.
But there are ways to get
more redress, airlines and travel experts say. (This week, The Middle
Seat focuses on how airlines handle complaints; next week, the column
will look at the Department of Transportation's role in addressing
fliers' grievances.)
A common mistake: Telling an airline you'll
never fly them again. If so, then the airline no longer has an
incentive to try to win back the customer, some airline officials say.
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