DHL Express announced today the launch of their 2007 "Capabilities" advertising campaign. With new placements in print, television and on-line, DHL steps toe-to-toe with UPS and their popular "white board" campaign as well as ongoing advertisement by FedEx. FedEx has taken major positions especially in sports marketing with launch of the US PGA FedEx Cup in professional golf.
DHL's ad focus for 2007 will be on products, international services, Major League Baseball and services in the Fashion vertical. This will be DHL's first major campaign since their highly successful and award winning visibility ad program in 2004.
You can preview the DHL spots here.
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