Some Ergonomics in Play Here.
Anyone who has followed this blog for more than 30 days will notice a few things. First is that articles all have main highlights in BOLD. Second, that recent articles not only have content in both black BOLD but also in red BOLD. There is a reason.
My experience in readability online shows that serious content that takes more than 1000 words to make a point won't get read to the finish. People don't have time to read that much. I think it has a lot to do with PC monitor reading. It's just not very easy to do. To alleviate that problem, one thing I have done in the last 6 months is to highlight and bold the significant messages in my blog articles. This makes reading articles online very quick in digest form.
For articles whose content is long and potentially complex, I have chosen two strategies to digest the content for readers. First, all primary content will be highlighted and black BOLD. For even tighter content control and digest, the very salient points will be highlighted in red BOLD. The rest of the text will be in normal fonts.
Read Freightdawg.com articles normally, but if you are in a hurry, just reading the bold highlights will condense the article. reading only the red BOLD sections will seriously condense the articles to what you need.
Eric
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I checked out your blog and liked it. I will have to visit again and tell you more about some topics I've covered in my own blog at www.privatefleets.com that relate to some of the topics you cover. The premise of my blog is that private fleets can provide freight transportation better than for-hire carriers, both for their own company and for third party shippers. I'll be checking back. Please feel free to add a link on your site as well to www.privatefleets.com
Posted by: Aaron Huff | January 15, 2008 at 12:22 AM