Freightdawg.com has been active for a little over a year. The content is deep and generally of high quality. There were nearly 300 articles published on unique topics here in the last year.
What's interesting is that the more I know about blogs, and especially how Google Adsense advertising works, the less I believe that "logistics" oriented blogs will ever directly pay for themselves as a web blog.
Thats ok. I don't do this to make money directly from blog advertising. This is a niche blog. My reasons for producing Freightdawg.com are much more personal. I simply believe there's a lot to say about an industry I have spent 25 years of my life in. I also have directly gained from new and deeper industry contacts, industry association relationships and customer contacts. Those things alone made freightdawg.com highly valuable.
What I find hugely revealing however, is how much different advertisers pay for online advertisements. Check this site out. Top Paying Adsense Keywords. This site lists the amounts paid by Google Adsense advertisers for click throughs by specific subject. Logistics and supply chain aren't anywhere near the top of the list. Like I said, thats ok. What surprises me is what IS at the top of the list.
DUI lawyers and Student Loans. Check the link above. "DUI Lawyer Long Beach" pays $87.88 per click through. I guess that's because Lindsay Lohan and Britney Spears hang out near there. To be honest, I thought mortgages would be at the top. They used to be.
There is a concept called long tail SEO (search engine optimization), that looks at what words generate the most searches at Google, then using that list to determine what you should to write about on your blog in order to maximize ad revenue.. Typically, those topics which generate the most demand also command the highest advertisement revenue. Unfortunately, I find it only modestly useful if you have a niche market you want to serve (like freightdawg.com).
Guess what? This entire article is an SEO exercise just by the nature of how Google will deal with it. I mentioned top rated advertising topics, so thats likely to impact the banner ads on this site. I also bolded topics that Google likes. I also mentioned SEO (search engine optimization).
These days it's not only about the quality of the content, but what you write about. Logistics and supply chain might not be the most popular blog topic, but it is strategic to real world economics. Thats why I write about it.
Meanwhile I'll chuckle a little about figuring out how to include Lindsay and Britney into a Freightdawg article. If you see banner ads with those topics on freightdawg soon, now you will know why and see the proof of what I'm talking about. By all means, CLICK THOSE ADS!!!
Cha Ching!!!
Eric
Add Freightdawg.com to your social bookmarks!
Comments