A friend of mine sent me a link to this video on the new A380 model installed at LHR this past July. For years, London Heathrow sported an impressive British Airways Concorde model. Huge in appearance and an impressive representation of the top of luxury flying for Great Britain's biggest air carrier. Alas, Concorde is a museum piece now, doomed by economics and a fatal crash in France. So, it should be a happy thing that Heathrow should get a new model, this time an ultra modern Airbus A380. The A380 is the worlds largest airliner and is now (slowly) entering service with global air carriers.
What struck me as odd about the new model? It carries the colors of Emirates Airlines. Heathrow is the home of British Airways, yet a foreign competitors livery dons the icon in front of the airport. Emirates is a fine global carrier and a primary buyer of the A380.
How ironic that a country such as England, which has a pioneering history in global transportation, would allow the prime real estate in front of London's main international airport to be occupied by a representation of a non British carrier.
I guess this comes down to the fact that Emirates has more money and (apparently) smarter marketers.
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