CSX, in a departure from its usual logistics related PR campaigns, is supporting the Wounded Warrior Project this Memorial Day. The Wounded Warrior Project is an organization dedicated to supporting injured U.S. service members.
- The campaign runs May 20-29 and is a national fundraising initiative. The campaign’s website is located here: http://www.dropandgivethem10.com
- · For each individual who completes 10 pushups in honor of U.S. veterans, CSX will donate $1 to the WWP. CSX will double its donation to $2 for each participant that shares a photo of their pushups via Instagram or that tweets support using the hashtag #GiveThem10.
- · This campaign coincides with CSX’s sponsorship of AMC’s War Heroes Weekend, which airs May 25-28. During this period, AMC will air a marathon of war movies to honor America’s men and women in uniform.
Lets show some love to those who paid a price for our liberty. Drop and give me 10!...or 20!