I tease Nigel Lewis of Global Logistics Media from time to time.
I think he believes he is going to be the Rupert Murdoch of online logistics reporting and media. The truth is...he may be. Based in New Zealand amongst Hobbits and other such folk, GLM has developed (rapidly) into one of the best global sites for logistics and transportation information worldwide.
GLM has developed a multi-threaded web site that covers global logistics in ways that interest not only industry executives, but also industry providers and their clients. One of those ways is with provision of micro sites for corporations who would like to provide content deeper than an advertisement but still allied with the over all GLM portfolio message.
Toyota Material Handling recently launched such a site. Micro sites are interesting because while a companies global web site may reflect a corporate position, a micro site can be more regionally focused and possibly even targeted to a specific audience. Toyota MHE clearly recognizes that opportunity within the overall GLM community. Beyond just banner advertisement, a micro site drives increased online search engine optimization (SEO) and focuses customer response in targeted geographies.
Nigel Lewis recently said "Microsites are about to become an important sales channel for Logistics and Supply Chain Organizations in the future. The concept is gaining fast traction with other leading companies in the logistics industry as well." Other micro sites on GLM are pending.
I normally don't promote other blogs and sites so actively, but GLM has been impressive in its growth and professional approach to global span.
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