Recently there's been a lot of activity regarding "Cyber Monday". This is supposed to be a major on-line ordering event that would occur on Monday, November 26th.
The theory is that consumers will shop all weekend after Thanksgiving, November 22nd, then comparison shop and buy on-line. That's not going to happen. Shop.org coined the phrase "Cyber Monday" and happens to own the URL "cybermonday.com". This whole thing was a marketing ploy to get consumers to think that they "had" to order products on-line next week. I have to give the shop.org folks credit. This thing got some traction.
Here's the Real Deal
The true measure of what's real in the United States relative to online purchasing is with the parcel carriers and the US Postal Service. USPS, FedEx, DHL and UPS predict that December 17th through the 19th will be the highest volume shipping days. That means that the week prior is (probably) the real cyber week.
UPS says December 19th will be its highest volume day of the year with 5.6 million air packages moving.
FedEx claims it will move an estimated 11.3 million packages through its air and ground networks on December 17th. 5 million of those will move through the FedEx air express network.
DHL is also predicting Monday, December 17th as their highest volume day with a 50% increase in volume. DHL will add 425 extra flights and an additional 440 truck routes during the peak holiday season.
The Postal Service is expecting to deliver 20 million pounds of mail to military installations around the world this holiday season. The second week of December should be the busiest week for overseas delivery. Mail to Iraq alone during this period is expected to increase more than 400 percent over the average weekly volume
I want to wish everybody who reads this blog in the United States a happy Thanksgiving holiday this Thursday. Let us pray for peace.
Eric
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